Reach
Incremental reach
1. Allegro.pl
75.27%
20.5%
2. Lidl
73.83%
14.0%
3. Biedronka
70.90%
10.2%
4. Rossmann
70.05%
15.6%
5. Ikea
68.14%
16.6%
6
7. Media Expert
67.21%
20.6%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+20.6%

Best Incremental reach

In top 20

Media Expert